Three proven steps you can take as a Fractional Specialist looking to attract and win your ideal clients
Nicola Morris
August 12, 2025
Most Business to Business Consultants / Fractional specialists spend hours on LinkedIn, but end up attracting the wrong people. They get likes from peers in their own field, polite comments from people who’ll never buy, and the occasional message from someone who can’t afford them.
Sound familiar?
The problem isn’t LinkedIn, it’s that your profile, content, and outreach aren’t tuned to attract your ideal client decision makers who are ready to buy.
Fix these three things this week, and you’ll start seeing real opportunities in your pipeline.
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The Problem:
Your profile lists everything you could do. While you’re showing range, it confuses prospects and makes it harder for them to picture exactly how you can help them.
The Fix:
Pick one high-value, high-impact problem you want to be known for solving.
This becomes your “LinkedIn offer”. Don't worry, it is not the only thing you sell, it is just the thing you are famous for.
How to choose your offer:
Which problem do you solve that delivers the biggest, fastest ROI?
Which service most often leads to repeat work?
Which gets you excited to deliver?
Example transformation:
Before: “I help businesses with operations, finance strategy, workflow automation, leadership development, and change management.”
After: “I help founder-led businesses scale from 7 to 8 figures by fixing the operational bottlenecks slowing their growth.”
Do this right now:
Rewrite your LinkedIn headline and About section so they clearly speak to one type of client and one key problem you solve.
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The Problem:
You share tips, quotes, and industry trends, but they don’t lead to discovery calls.
The Fix:
Use a simple 3-post weekly content loop to lead prospects from awareness to conversation:
Monday – Problem Post
Call out a specific pain point your ideal client faces.
“Scaling from £1M to £5M? The systems that got you here will break on the way there.”
Wednesday – Solution Tease
Share a client win or insight, without giving away the full playbook.
“One process change helped a founder reclaim 12 hours a week. Here’s the first step we took…”
Friday – Connection Post
Share something personal or behind-the-scenes that shows you’re relatable and trustworthy.
“This week I told a client to take a day off. Sometimes the biggest growth hack is rest.”
The Message Bridge:
When you see someone you want to work with, send:
“Hi [Name], I’ve got a quick [guide/case study] on how to solve [specific problem]. I would be happy to send it over if useful?”
Do this right now:
Plan next week's content using this formula. Write three advice/guide/case study posts that you could send to people who you want to work with. If struggling for ideas, use ChatGPT to plug your ideal client profile and ask it to write them for you using the formula. Just make sure you edit it to sound like you! And remove those tell-tale long dashes out!
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Stop connecting with everyone. Focus on your dream 100 ideal clients.
The Problem:
Your network is full of peers, suppliers, and random contacts, so your posts don’t reach the people who can hire you.
The Fix:
Build a targeted list of your 100 dream prospects and make them the focus of your LinkedIn activity.
How to do it:
Define your ideal client:
Find them:
Use LinkedIn search or Apollo.io (free) to pull a targeted list.
Connect strategically:
Send 5–10 personalised requests each week:
“Hi [Name], I work with founders scaling their teams, thought it would be great to connect and swap ideas.”
Engage before you pitch:
Comment on their posts, like their updates, share something relevant to them. So when you reach out, you’re not a stranger.
The Result:
Within 2 to 3 weeks you’ll notice:
Do this right now:
Build your first list of 100 perfect prospects this week. Connect with 10 of them using the personalised approach above.
As part of your onboarding into the Fractional People Hub, our coaching session helps to set you up so that these three steps to attract and convert clients become a breeze.
